In a world driven by technology, we can’t avoid social media. From Facebook to Instagram, Twitter and LinkedIn, we’re always connected. We use it to get information, share pictures and keep in touch. But the tricky question is, how do we keep social media fun while keeping it professional? How do we use social media as a tool to complement our professional relationships without undermining them? Striking a balance can be a challenge, but with these tips, you can figure out how to keep up with friends but still manage to be a professional dentist.
The Good
Keep in Touch
Many of us use social media to keep in touch with friends in the area, maybe a class Facebook page to share notes or an alternate way to message other than texting. Beyond that, however, it’s a way to keep in touch with family and friends from across the world.
Networking
Social media allows us to connect with people whom we may not have prior. It allows us to keep up with them in a less formal manner, making people more approachable. It provides a simple way to say hi to someone or ask a question without filling up their voicemail or email inboxes.
Disseminate Information
Life online also allows us to disseminate information as a means of education, advertisement as a practice builder or a way to share beliefs. While in school, it helps students share study guides and keep on track for graduation. For practices, it provides a way for patients to interact in contests and rewards programs or simply keep up with the practice.
The Bad
Judgement
Let’s be honest, we are all fairly judgmental just by nature. When you hear about that cute new D1, what’s the first thing you do? You go “Facebook stalk” them and judge them based on their pictures, whether it be good or bad.
No Such Thing as “Private”
There are so many stories about people getting into so called “private” pages. Treat your page like everyone has access to everything. Regardless of someone’s privacy settings, people are connected. Maybe your aunt’s friend is an admissions counselor at that residency you want to get into. You never know. Also, keep in mind that there are some super geniuses out there who can hack things.
Permanence
Anything you post on the internet is there forever. Keep that in mind when you post something inappropriate or use foul language. Would you want your parents, future boss, or patients to read this?
Distraction
We all have a relationship with our technology. We need to learn to use technology for the good, but like everything else, in moderation. Try to disconnect every so often. It will not only give yourself time to recharge and get in touch with reality, but it will help with your interpersonal skills. With interviews or when interacting with individuals, it is critical that you be respectful and put your phones away. Especially with older generations, it is imperative that you have your phone on silent or turn it completely off to give them the respect they deserve.
The Balance: How to Use Social Media for the Good and Avoid the Bad
Realize You’re Always in the Spotlight
Keep it Classy
First and foremost, go all the way back to the beginning and filter through your pictures. Avoid alcohol, obscene gestures or pictures that may not be considered professional. Keep it G rated. Choose a profile picture carefully that reflects you in a positive light.
Avoid using foul language or curse words online as it can truly diminish your character.
If you want to be taken seriously, ensure that your grammar is flawless. Double check for typos before you hit “post”.
Remain Neutral
Try to avoid religiously, politically or emotionally charged statements. Even if it doesn’t directly offend people, it may subconsciously taint their view of you.
Post statements you would be comfortable showing your faculty, boss, patients, or grandmother.
Never discuss, complain or comment about work online. It makes you seem unprofessional and in our business, can really get you into trouble with HIPAA.
Bottom line, is to remember that anything can be posted. Nothing can be deleted.